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Home My WebLink About2013-03-21 - Board of Directors Meeting Agenda Packet Yorba Lind Water District AGENDA YORBA LINDA WATER DISTRICT BOARD OF DIRECTORS WORKSHOP MEETING Thursday, March 21, 2013, 11:00 AM 1717 E Miraloma Ave, Placentia CA 92870 1. CALL TO ORDER 2. PLEDGE OF ALLEGIANCE 3. ROLL CALL Gary T. Melton, President Robert R. Kiley, Vice President Michael J. Beverage Ric Collett Phil Hawkins 4. PUBLIC COMMENTS Any individual wishing to address the Board is requested to identify themselves and state the matter on which they wish to comment. If the matter is on the agenda,the Board will recognize the individual for their comment when the item is considered. No action will be taken on matters not listed on the agenda. Comments are limited to matters of public interest and matters within the jurisdiction of the Water District. Comments are limited to five minutes. 6. PRESENTATIONS 6.1. YLWD Public Affairs - 2013 and Beyond 6. ADJOURNMENT 6.1. The next Board of Directors Regular Meeting will be held Thursday, March 28, 2013 at 8:30 a.m. Items Distributed to the Board Less Than 72 Hours Prior to the Meeting Pursuant to Government Code section 54957.5, non-exempt public records that relate to open session agenda items and are distributed to a majority of the Board less than seventy-two (72) hours prior to the meeting will be available for public inspection in the lobby of the District's business office located at 1717 E. Miraloma Avenue, Placentia, CA 92870, during regular business hours.When practical, these public records will also be made available on the District's internet website accessible at http://www.ylwd.com/. Accommodations for the Disabled Any person may make a request for a disability-related modification or accommodation needed for that person to be able to participate in the public meeting by telephoning the Executive Secretary at 714-701-3020, or writing to Yorba Linda Water District, P.O. Box 309, Yorba Linda, CA 92885-0309. Requests must specify the nature of the disability and the type of accommodation requested.A telephone number or other contact information should be included so the District staff may discuss appropriate arrangements. Persons requesting a disability-related accommodation should make the request with adequate time before the meeting for the District to provide the requested accommodation. ITEM NO. 5.1 AGENDA REPORT Meeting Date: March 21, 2013 Subject: YLWD Public Affairs - 2013 and Beyond ATTACHMENTS: Description: Type: PA WORKSHOP FINAL 2013 opt.pdf PowerPoint Presentation Backup Material Yorba Linda Water District Public Affairs Workshop March 21, 2013 Haven 't we done this b - Public Affairs Workshop - November 147 2011 - Discussed the inception of the Public Affairs Division from scratch . - Discussed Projects Goals and objectives for the Division and the Strategic Communications Plan. - Discussed Transparency - D iscusse Projects Goals a Division and the Strategic - D iscussed Transparency Why are we here .? A lot has changed since then... YL W KEEP CALM AND CARRY ON Strategic Plan The #� Goal is Community Partnership CP#1 Increase Brand Recognition Within the Community - Enhance Resources for Public information & Governmental Affairs Division - Develop a Public Relations Master Plan with Measurable Goals - Have Board of Directors and 'YLWD Staff Attend More Events and Inter-governmental Meetings within the Local Community - Continue to Support Regional Training and Multi-Agency workgroups through the point Use of the Administration Building - Effectively Use Broad Spectrum Communication Opportunities CP#1 Increase Brand Recognition Within the Community - Enhance Resources for Public information & Governmental Affairs Division - Develop a Public Relations Master Plan with Measurable Goals - Have Board of Directors and YLD Staff Attend More Events and Inter-governmental Meetings within the Local Community CP#1 Increase Brand Recognition Within the Community - Enhance Resources for Public information & Governmental Affairs Division - Develop a Public Relations Master Plan with Measurable Goals - Have Board of Directors and 'YLWD Staff Attend More Events and Inter-governmental Meetings within the Local Community - Continue to Support Regional Training and Multi-Agency workgroups through the point Use of the Administration Building - Effectively Use Broad Spectrum Communication Opportunities CP#1 Increase Brand Recognition W'ithin the Comm - Enhance Resources for Public Information & Governmental Affairs - Develop a Public Relations Master Plan with Measurable Goals - Have Board of Directors and YLWD Staff Attend More Events and Inter-governmental Meetings within the Local Community - Continue to Support Regional Training and Multi-Agency Workgro through the Joint Use of the Administration Building - Effectively Use Broad Spectrum Communication Opportunities LJ M' J LP r a r IF qi DIRECTOR t ` - � i tif o -- � k -.L 0 . CP#1 Increase Brand Recognition Within the Community - Enhance Resources for Public information & Governmental Affairs Division - Develop a Public Relations Master Plan with Measurable Goals - Have Board of Directors and 'YLWD Staff Attend More Events and Inter-governmental Meetings within the Local Community - Continue to Support Regional Training and Multi-Agency workgroups through the point Use of the Administration Building - Effectively Use Broad Spectrum Communication Opportunities - Have Board of Directors and YLWD Staff Attend More Events and Inter-governmental Meetings within the Local Community - Continue to Support Regional Training and Multi-Agency Workgrl through the joint Use of the Administration Building - Effectively Use Broad Spectrum Communication Opportunities Yurlw i.irhda ►41er 1)isirirl About Your Water . Your Sewer . Customer Service , News V Community 1h!Water Dime, �n—mm Buen ke kcw rr.2r nl bLlp yo W Pub itnzis&Peporr- Programs&6dUUM11 Yorba Linda Utility pubi 10 January 2Dt3 We've been getting quite a few inquiries about all of the work(and traffic congestion)on Yorba Linda Blvd_ We justwantto let everyone know-that is NOT YLWD.We finished our work on Yorba Linda Blvd. in early December Apparently sometime shorby thereafter, Southern California Edison began work on a proied in that same area To inquire about their work on Yorba Linda Boulevard you can call SCE's Customer Service line at 1-500-994-77BB. Is MA[ .A1 Search— BOARD AGENDA �& MEETING MINUTES �� OU T doxo CONNECT - FOLLOW YLWd ON TWITTER YLUVD RI❑ follow' r-oIIDW upaates updates- 115 followers-.77 following-67 Customer Service w ' News Community v How may rn� help you? Publications &Perms Programs Programs &Educabon Search... TVjeets r ollowe rs Favorites Lists Follow YLWD PIS] Full name EM211 Password W 115 67 77 Tweets bf Follow YLWD PIO _ 13 Mar JOB OPPORTUNITY!!! Instrumentation Technician agency.govern rrtentjobs.comlyWJdefault c fb rne11CB1Gm78R Expand YLWD PIO 4 filar I posted 10 photos on Facet3aok in the album "Costco Business Expo"rb mei2mDJ57F9Ja Expand YLWD PIO 31 Jan t?rcP Trends Change DISTRICT ANNOUNCES RETIREMENT OF OPERATIONS MANAGFR. LEE CORY #NXZER0naFdalha0o ytwd commews-pub licati pic.twnter.comlArQp3N5 #10ThingsYtiuHateToBo I@ view ph(rtq ocrimewatcn #Meviolenta YLWD PIO to'an #TenTourMemones Yorba Linda Blvd-That's not us!!! We finished work on YL Blvd Dec Ana Paula Padrao 7. Current read work on YL Btvd is So Cal Edison Prouc To Be A Nayaholic pic_twitter cotnl7NGY0utx Gia Interracionai oe la Feliciaaa N view photo Google Keep Di Ferrero YLWD PIO _. L 17 Dec � More rain to come... Make sure to turn Off your sprinklers. Exparvi 02013Twider ADout Help Terms Privacy Slog Status Apps Resources Jots M YLWD PIO 12bec r...:__.--- ,...r:. n_.._�._.. Pima D—M \Jiro 13—LAnnr Q-h. V:,--- Tv'YEETS 7Weets r r ALL' Vii I FOLLOWERS YLWD PIO 4--�YLV1fD JOB OPPORTUNITY ! ! ! Instrumentation Technician anPnr_vnnvPmmentinhq rnmlvFwrf/ciPfaiitt r fh maMC'.F III At follow' Follow updates updates. 115 followers-77 foliowing�57 Chuck Wilmot iuke Saleeby Ryan Car6l3oHeyFrnn uta lntemaclonal ae la Feiiacaa Google Keep DI Ferrero 02013Twitter About Help Terms Privacy Blog Status Apps Resources Jobs - -- Marty DeSollar Chris Robinson k Mary Henderson r Lye vlew pnoto YLWQ Pld More rain to Carne . Make sure to turn off N YLWD Plfl i r"_' 0—A 1-1—;,l-0 e + �`/ � ' See Your Ad Here ! . Yorba Linda Water District _ndeaendent,Trusted&Reliable Ser vice for more than 160 Years r i y t _ • �► �+.�SI �■ e_5 LdM->orha Linda IVd HceS S-n& �s_�1rt Advertise Your Paye _ 111, r 4 . 'r•/fe:_ •• t _ I Now Igw.' Yorba Linda Water District Liked 0 1 165 AVQa•7:du'drq about dxs independent.Trusted&Reliable Serwce For more than 106 Years About �iah;irits Status P..Photo J Video * DHer,Event i• I Write Something... ® Vorba Linda Water District .;k:-.;link 109 OPPORTUNITY!!! -INSTRUMENTATION TECHNICIAN Lo 1 165 0 p Photos Likes Events 32 Frw4v& kik?Yorba Linda Water astnct "'W Yi �+23 ?e[erit Pvsis 9y Gthers orh Yvrra:��-� =... :�i_r -- tze�;I Sandy HernandezCashllo 'b?hank you for your donation of v.ater for our 10th Annual.. fAh W4 YL r +. JLa Tum on chat to available. 4 search 6eene s link. Matt Luke own pihotm Natal Revti Ferreira are Tina Th rvmmented on Mere we come Tina Ther own Ink. Hatt Luke picture, Lwfri•1 w._.. fAh W4 YL r +. JLa Tum on chat to available. 4 search m7165 dikes Events anTT�� \NA ,�dter i�otks� �c }Hiring amst,Ty} se cc Yang,a ear's vsl sk,Nrli be tea Con9ratulatians to Elementary-Tylers a 0 4 Vaine r p 9f neat iV 3,3QC class at Mabe s the next v� tyichr s boriwed water to ed out third grader F't, YLVtN' Rocks° GE Friends Iron, Tvlees "water no 8eauct+arnb ed 3 card gral st, e who Panic+gated and to everv� rr+rltkt � students Thanks to 34i the t j � ii):rig,! jj� Wirer n�-701.A ._ A Swat,/rs�t 8010WA and ho °p priority at YLyy� me invasio , includin report.of s rs have increase 9 the Yale door orrn ncrooks posing as d thraugitout C) hr of nur cust... Your d c+ai Keep in 9 to be art YL Public utility e ge County rn the �ur8larres Mind t almost Hater h hat unless art +T�plaYoes, +€so past Year with eve reason to ask appoint� +nent+se make sure Ypu as rrreone knocks q o) d, k tar identifrc n WHAM' entry rrto your horns$ter district employe,atian, Uriil YLVVDi+ald�HQUt�MOW Look for District vehicles ear a uniforn+and quality s are Yon$ Y sa n'+th proper bistrr an 11��ad9e with a Photo. U an sus mpie ores to from outside theca - Picious co �egan�ed ass,s�nc�e, you Your Board rate ef'e2. a not let at f7T4a 6g7 7�pgaY warn to calf 97 1 or call the Orange Coanty S heriff's r -7 i ""Wqk • S rba- Luld ID *� -AW "11011111 . Wr IN.. ow, Ll .4 04 rba - L- it ) da titer rr 41110 "'o 04 ANN=" � F Recommend *TW"t +� i Tyler Yang 2nd 1457 ( 45 Tyler Yar Paine Erin Nid ► !*o e%f#, rade Mabel Paine 8 �1 _ s � J 11; 111 is Vorba Linda Water District Independent, Trusted & Reliable Service for more than 100 Years 4 THE ORANGE COUNTY THE D"VGE GG�NT Y 'j EEEEEEEEEEEE# r-9K—Return to Article Return to Article. hrfe€: Ho Day 1 . What happened Saturday, Nov, no yes COulct have b By GARY ROB6INS, PAT BRENNAN, TONY SAAVEDRA, JENNiFBR l uL r] 2008-11-15 03:00:00 8( Ki�lBERLY Epps NTRAL: Cam lets Five to six Yard stoked by powerf have been saved Linda homes that b the night Saturday Prather said. _d !f only fire burned to the ground t es in 64 buildings city's ,,�, The revelation co had the water the 9 destroyed ater district had in mss as residers Y nee charring more tl- c ed sufficient water is and city o Anaheim Hills a !n Y 118 homes in Yorba Lira and Pressure the cif ' Linda. dry l cted, winds pick( In to s Hidden Hills nei Peed into so ghborhoad and hi IL L ley ills area were de forced to battle the me fire hydrants to find 9hest reaches r d�sfially low +�othin ■ ' rests and freer One fire water Pressure nothing but air. FIVE burned in #earn !ea d dry hydr, +n the der told Prather th Power N+dden Hills nei at his crews co ■ ,` in both directi ground. There they found arhvad. But without water. h 1{ roughout the c 7-he Freeway with later d!- Orange Cvur�tCOMPl x fire, which broke ter and made J and from th Y and out just after lark. vy amaged 114 others. t iu 9 a_M. Nc ater district officials a Lind I have said their a was hit # 57 freeway f System Lambert Road and firefighters were working on several sl 'Plt w Y rn met the minirnurn r Pearce.a Problem of loo much fire, na By 8 p.m., hundreds of residents in the rural area of Olin t a Problem Yorba Linda fres raced toward each other and threatens There is little of not enough scorched doubt water from More than a dozen horses were evacuated from near Chino rrui� u �d electronic sensor the Santiago Reservn+r �- day, t4ov, }��, sENt��l'E R r THE ORANGE COUNTY M I REGISTER (< Return to Article Click to Print 1�, Chief: Homes could have been saved from fire, but there was no water By KIMBERLY EDDS 2a08-11-21 03:00:00 ,..,,...__._,..,_._.......... RAU Cam ,_lets Five to six Yorba Linda homes that burned to the ground by a quick-moving brush fire last weekend could - by powerf have been saved if only firefighters had the water they needed. Orange County Fire Authority Chief Chip ,oked Prather said. The revelation comes as residents and city officials continue to demand answers for why the night Saturday city's water district had insufficient water pressure and dry hydrants during the 30,000-acre firestorm that in (o-A butldtings ►pore t>' destroyed 118 homes in Yorba Linda. ;harring p,nahelm Hills a In the city's Hidden Hills neighborhood and highest reaches of Yorba Linda, fire crews facing advancing ptckf flames tapped into some fire hydrants to find nothing but air. Homes continued to burn as they were also ;ted, winds WeCe de forced to battle the dismally low water pressure and dry hydrants_ lls area freev One fire strike team leader told Prather that his crews could have saved five to six homes of the nine homes �reets and burned in the Hidden Hills neighborhood. But without water, the team's five engines were forced to move to lower ground. There, they found hydrants with water and made a stand against the blaze. ,n both direct, the { The Freeway Complex fire, which broke out just after 9 a.m. Nov. 15, destroyed at least 177 homes in ;V,ough°ut Orange County and damaged 114 others. Yorba Linda was hit the hardest. losing 118 homes. and from th Water district officials have said their system met the minimum requirements of the OCFA and the state fire Lark. code, 57 freeway f "It several sl was a problem of too much fire, not a problem of not enough water," said water district spokesman Laer rig on Pearce. xral afea of Clr111 There is little doubt water from the Santiago Reservoir was desperately needed in Hidden Hills. But flames ,r and thfeatene scorched an electronic sensor that kept district officials from being able to tell whether it was feeding the THE ORANGE COUNTY iREGI!3TER {< Return to Article Click to Print Chief: Homes could have been saved from fire, but there was no water By KIMBERLY EDDS 2008-11-21 03:00:00 Five to six Yorba Linda homes that burned to the ground by a quick-moving brush fire last weekend could have been saved if only firefighters had the water they needed. Orange County Fire Authority Chief Chip Prather said. The revelation comes as residents and city officials continue to demand answers for why the city's water district had insufficient water pressure and dry hydrants during the 30,000-acre firestorm that destroyed 118 homes in Yorba Linda. In the city's Hidden Hills neighborhood and highest reaches of Yorba Linda, fire crews facing advancing flames tapped into some fire hydrants to find nothing but air. Homes continued to burn as they were also forced to battle the dismally low water pressure and dry hydrants. One fire strike team leader told Prather that his crews could have saved five to six homes of the nine homes burned in the Hidden Hills neighborhood. But without water, the team's five engines were forced to move to lower ground. There, they found hydrants with water and made a stand against the blaze. The Freewav Complex fire. which broke out lust after 9 a.m. Nov. 15. destroyed at least 177 homes in 2008-11 -15 03:00:00 g 1 Lambert Road and firefighters were working o 20% 10% Yorba Linda Water District GOAL or Wate Conser; rjot red Speakers Bureau w y m - IL i � ti \k4\�\3 ' ■ \i \a ► %104 \ Where do we go from here? k%�. or� --1% I STRATEGIC PLAN Vision Mission Core Values STRATEGIC PLAN Accountability Resources Tools "r... ; ,., ; " ry ORGANIZA' EFFICIENC) ORGANIZATIONAL & EFFICIENCY STUDY STRAFE G I C PLAN ues Accountability Resources Tools Training ORGANIZATIONAL & EFFICIENCY STUDY Execution I al III I Ig J Execution PERFORMANCE MEASURES C M M %0 1 ) ity ►s Y Wing Exe�u� ) RMAN C 1 ilh M A J A &CA 0 0 FJ'n r. Vision Mission \ Core Values STRATEGIC PLAN I C A T 1 0 N i tai :s ORGANIZATIONAL & EFFICIENCY STUDY nine Execution ]RMANCE MEASURES WATER IS FREE . . . YOU JUST PAY FOR THE SFIIPPINC&HAIYDLINC YOU JUST PAY FOR THE SHIPPING & HANDLING OIL &Vol- PP Is PF' LL )p 1� I .z 9 44 How much will it cost?* ?* ?* O YCO I`