HomeMy WebLinkAbout2013-03-21 - Board of Directors Meeting Minutes 2013-052
MINUTES OF THE
YORBA LINDA WATER DISTRICT
BOARD OF DIRECTORS WORKSHOP MEETING
Thursday, March 21, 2013, 11:00 a.m.
1717 E Miraloma Ave, Placentia CA 92870
1. CALL TO ORDER
The March 21, 2013 Yorba Linda Water District Board of Directors Workshop
Meeting was called to order by President Melton at 11:01 a.m. The meeting was
held in the Board/Training Room at the District's Administration Building located
at 1717 East Miraloma Avenue in Placentia, California 92870.
2. PLEDGE OF ALLEGIANCE
President Melton led the pledge.
3. ROLL CALL
DIRECTORS PRESENT STAFF PRESENT
Gary T. Melton, President Steve Conklin, Acting General Manager
Robert R. Kiley, Vice President John DeCriscio, Acting Operations Manager
Michael J. Beverage Stephen Parker, Finance Manager
Ric Collett Art Vega, Acting IT Manager
Phil Hawkins Damon Micalizzi, Public Information Officer
Annie Alexander, Executive Secretary
ALSO PRESENT
Brett Barbre, Director, Municipal Water District of Orange County
Gene Hernandez, Councilmember, City of Yorba Linda
Mark Shock
4. PUBLIC COMMENTS
Director Beverage commended Mr. Micalizzi for his work on the new District
signage that was recently installed above the dais in the Board room.
5. PRESENTATIONS
5.1. YLWD Public Affairs — 2013 and Beyond
Mr. Micalizzi delivered a presentation to the Board regarding the Public
Affairs Division. He began with providing a general overview of the
Division's goals and objectives which were discussed during a Board
workshop meeting held November 2011. Mr. Micalizzi then summarized
the changes and events that have impacted the organization since that
time.
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Additionally, he reviewed Board and staff efforts to accomplish specific
initiatives related to the goal of community partnership as identified in the
District's Strategic Plan. These included:
• Hiring of Public Affairs Intern to Provide Additional Resources
for the Division
• Increased Participation of Board members and Staff in
Intergovernmental Meetings and Community Events
• Increased Inter-Agency Usage of the Administration Building
• Launch of District's Bottled Water Distribution Program and
Artwork Contest
• Enhancements to the District's Website, Social Media Presence,
and Print Materials
• Branding for the District's Administration Building
Mr. Micalizzi then spoke of the need for positive and proactive community
outreach efforts in preparation for the 5-year anniversary of the Freeway
Complex Fire. The Board, staff and members of the audience discussed
various ideas for educating community members regarding District efforts
during the event.
A brief recess was declared at 12:07 p.m.
The meeting was reconvened at 12:15 p.m.
Mr. Micalizzi continued his presentation and provided several suggestions
for enhancing the District's community outreach efforts including:
• Establishment of a Speakers Bureau
• Reinstatement of Regular Facility Tours
• Scheduling an Open House
• Increased Involvement of the District's Citizens Advisory Committee
Further discussion regarding the Citizens Advisory Committee followed.
Mr. Micalizzi then commented on the need for an internal communications
program and the brief duration of the Employee Productivity and
Innovation Committee. He also noted possible changes that could take
place following the performance of an Organizational & Efficiency Study
and the hiring of a new General Manager.
Mr. Micalizzi then requested feedback from the Board in regards to the
message the District would like to convey to its constituents.
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Mr. Micalizzi concluded his presentation and remarked on the possibility of
the District creating its own marketing and youth education plan and the
costs involved. This could include the production of a video regarding the
history of the District and the installation of an educational display in the
lobby.
6. ADJOURNMENT
6.1. The meeting was adjourned at 1:15 p.m. The next Board of Directors
regular meeting will be held Thursday, March 28, 2013 at 8:30 a.m.
FAL1
Steve Conklin
Board Secretary
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