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MINUTES OF THE
YORBA LINDA WATER DISTRICT
PUBLIC INFORMATION - TECHNOLOGY COMMITTEE MEETING
March 14, 2008
A meeting of the Yorba Linda Water District Public Information-Technology Committee
was called to order by Committee Chair Ric Collett at 4:10 p.m. The meeting was held
at the District Administration Office at 4622 Plumosa Drive, Yorba Linda.
COMMITTEE MEMBERS PRESENT:
Director Ric Collett, Chair
Director Michael J. Beverage
STAFF PRESENT:
Michael A. Payne, General Manager
Cindy Mejia, Administrative Assist.
INTRODUCTION OF VISITORS AND PUBLIC COMMENTS:
Nancy Jamar, Alain Jamar Design
ACTION ITEMS:
1. None
DISCUSSION ITEMS:
2. Status report on District Information activities. Mike Payne proposed the question
to the Committee about how to make the running water image that Director
Beverage requested at the last meeting into a logo for placement on promotional
material. Cindy Mejia handed out examples of Nancy Jamar`s design that would
address this issue. Nancy explained that due to the fact that the running water
requested was so realistic, it would work on paper products, such as letterhead but
would not work for embroidered items like hats and uniforms. In these cases, she
explained, we would have to switch to a more stylized version of water. Director
Collett stated that he preferred to just have the stylized version due to that fact that
it would translate onto everything we needed it to and would therefore become a
consistent logo re-design for the District. Nancy then explained that if we were to
keep the realistic version of the water that
Director Beverage requested, we could incorporate that into our image stable, thus
being able to use it when we needed. This would mean that rather than
redesigning a "logo", we would be re-doing the District Branding, which would
include messaging, typography, a larger image stable etc. Both Directors agreed
that this would be the way to go. Director Beverage then suggested it might be
appropriate to use the current logo with the new typography the Committee chose,
which was the upper-lower version of the boldest typestyle. Director Beverage
suggested that Nancy attend the Board Meeting at which the PIT Committee
recommends the new District Branding to the full Board. The Committee agreed to
meet again on April 1, 2008.
ADJOURNMENT:
The meeting adjourned at 5:10pm. The next meeting of the Public Information-
Technology Committee is scheduled for April 1, 2008.