HomeMy WebLinkAbout2011-09-09 - Public Affairs-Communications-Technology Committee Meeting Agenda Packet
Yorba Linda
Water District
AGENDA
YORBA LINDA WATER DISTRICT
PUB AFFAIRS-COMMUNICATIONS-TECH COMMITTEE MEETING
Friday, September 9, 2011, 12:00 PM
1717 E Miraloma Ave, Placentia CA 92870
COMMITTEE STAFF
Director Phil Hawkins, Chair Ken Vecchiarelli, General Manager
Director Gary T. Melton Art Vega, Info Systems Administrator
Damon Micalizzi, PI Officer
1. PUBLIC COMMENTS
Any individual wishing to address the committee is requested to identify themselves and state the matter on
which they wish to comment. If the matter is on this agenda, the committee Chair will recognize the individual for
their comment when the item is considered. No action will be taken on matters not listed on this agenda.
Comments are limited to matters of public interest and matters within the jurisdiction of the Water District.
Comments are limited to five minutes.
2. ACTION CALENDAR
This portion of the agenda is for items where staff presentations and committee discussions are needed prior to
formal committee action.
2.1. YLWD/MWDOC Combined Turf Removal Program
Recommendation: That the Committee recommend the Board of Directors
authorize participation in the MWDOC Turf Removal Program, augmented with a
YLWD Rebate Program of two dollars per square foot for the installation of synthetic
turf and authorize execution of the agreement with MWDOC.
3. DISCUSSION ITEMS
This portion of the agenda is for matters such as technical presentations, drafts of proposed policies, or similar
items for which staff is seeking the advice and counsel of the Committee members. This portion of the agenda
may also include items for information only.
3.1. Locke Ranch Annexation Outreach (Verbal Report)
3.2. New Designs for District Signs (Verbal Report)
3.3. Video in the Board Room Update (Verbal Report)
3.4. National Preparedness Month
3.5. Dynamics GP Consultant Status
3.6. Computerized Maintenance and Management System Project Status
3.7. Status Report on Committee Specific Strategic Plan Initiatives
3.8. Public Affairs and Legislative Affairs Board Workshop
3.9. Future Agenda Items and Staff Tasks
4. ADJOURNMENT
4.1. The next meeting of the Public Affairs-Communications-Technology Committee will be
held October 3, 2011 at 4:00 p.m.
Items Distributed to the Committee Less Than 72 Hours Prior to the Meeting
Pursuant to Government Code section 54957.5, non-exempt public records that relate to open session agenda items
and are distributed to a majority of the Committee less than seventy-two (72) hours prior to the meeting will be available
for public inspection in the lobby of the District's business office located at 1717 E. Miraloma Avenue, Placentia, CA
92870, during regular business hours. When practical, these public records will also be made available on the District's
internet website accessible at http://www.ylwd.com/.
Accommodations for the Disabled
Any person may make a request for a disability-related modification or accommodation needed for that person to be
able to participate in the public meeting by telephoning the Executive Secretary at 714-701-3020, or writing to Yorba
Linda Water District, P.O. Box 309, Yorba Linda, CA 92885-0309. Requests must specify the nature of the disability and
the type of accommodation requested. A telephone number or other contact information should be included so the
District staff may discuss appropriate arrangements. Persons requesting a disability-related accommodation should
make the request with adequate time before the meeting for the District to provide the requested accommodation.
ITEM NO. 2.1
AGENDA REPORT
Meeting Date: September 9, 2011 Budgeted: Yes
Total Budget: $25,000
To: Board of Directors Cost Estimate: up to $20,000
Funding Source: Water Operating
Fund
From: Ken Vecchiarelli, General Account No: 1-2020-0600-00
Manager
Dept: Administration
Reviewed by Legal: Yes
Prepared By: Cindy Botts, Management CEQA Compliance: N/A
Analyst
Subject: YLWD/MWDOC Combined Turf Removal Program
SUMMARY:
At the request of the Board of Directors, staff has done initial research into offering a synthetic turf
rebate program for District customers since the MWDOC Turf Removal Program does not currently
allow for the installation of synthetic turf. The program suggested by staff is a hybrid of two
programs utilizing the MWDOC Turf Removal Program and matching funds one dollar per square
foot as YLWD did in the previous year, in combination with a YLWD rebate of two dollars per square
foot for installation of approved synthetic turf.
STAFF RECOMMENDATION:
That the Committee recommend the Board of Directors authorize participation in the MWDOC Turf
Removal Program, augmented with a YLWD Rebate Program of two dollars per square foot for the
installation of synthetic turf and authorize execution of the agreement with MWDOC.
DISCUSSION:
When the Department of Water Resources funded the grant for MWDOC's Turf Removal Program,
through MWD, they allowed the use of synthetic turf products as an alternative to "live plants". Due
to several studies documenting the occurrence of high levels of lead in synthetic turf that could
potentially be hazardous to children exposed to the turf, the Department of Water Resources made,
as a condition of the grant, testing mandatory for every customer that installed synthetic turf. MWD
determined that the process to test for lead with every customer that installed synthetic turf was
both too time consuming and too cost prohibitive and required that MWD member agencies
participating in the program NOT allow synthetic turf as an alternative.
In a recent lawsuit settlement between the State of California and the manufacturer of Astroturf
synthetic turf and two other companies, the manufacturers agreed to lower the levels of lead used in
the pigments for coloring the synthetic turf to below the California standards of 50 ppm. Lab results
found that some AstroTurf products contained more than 5,000 ppm lead. Lead was added to keep
the colors vibrant in the product over time.
As the standardization of lower lead levels in synthetic turf is fairly recent, many customers may not
be aware of the safety regulations. These customer safety concerns may be an issue if the District
to use public funds to rebate a product that has recently seen much bad press.
Should the Committee wish to move forward with offering synthetic turf rebates, a hybridization
program with MWDOC's turf removal program is also a possibility. In such a case, a customer could
remove their turf and replace it with both live plants and synthetic turf, provided the customer met
the requirements of MWDOC's program (a minimum of 250 feet of the removed turf would need to
be live plants or "desert landscaping"). These cases could allow the customer to receive a rebate of
$1 per square foot of MWDOC's turf removal program and perhaps $1 for synthetic turf installation
through YLWD. Those customers that just participated in the MWDOC program would just receive
the $1 per square foot from MWDOC unless the YLWD reconsiders matching their rebate as well.
ATTACHMENTS:
Name: Description: I_Y e:
MWDOC_Turf _Removal _Agtpdf MWDOC Agreement Backup Material
Agreement for Participation
in
Municipal Water District of Orange County's
Turf Removal Program
This agreement for participation and, where indicated, co-funding ("Agreement")
is made on the last date signed below by and between MUNICIPAL WATER DISTRICT
OF ORANGE COUNTY ("MWDOC") and the Yorba Linda Water District ("Participant").
MWDOC and Participant are also referred to collectively as the "Parties."
RECITALS
WHEREAS, MWDOC and Participant entered into an agreement dated January
13, 2011 ("Existing Participation Agreement") to establish the conditions for participation
in the Turf Removal Program ("Program") administered by MWDOC in Participant's
service area;
WHEREAS, MWDOC and Participant now wish to terminate the Existing
Participation Agreement and continue Program participation under this Agreement, as
provided herein; and
WHEREAS, this Agreement establishes the conditions for Participant's
participation in the Program administered by MWDOC in Participant's service area for
the term stated herein.
NOW, THEREFORE, for and in consideration of the mutual terms and conditions
contained herein, the Parties hereby agree as follows:
1. Termination of Existing Participation Agreement. The Existing Participation
Agreement is hereby terminated by mutual agreement of the Parties, effective upon
final execution of this Agreement. The Parties acknowledge that all obligations
arising under the Existing Participation Agreement have been met.
2. Rebate Program. MWDOC has developed and arranged funding for the Program
through the Metropolitan Water District of Southern California ("Metropolitan"). The
Program will provide financial incentives on a first come, first served basis while
Metropolitan funding lasts for the removal of turf by residential and small commercial
water users within Participant's service area. Turf removal projects must meet
Program guidelines to be eligible for financial incentives in the form of a cash
payment for each square foot of removed turf. The Program's objectives are to
achieve savings in water consumption, reduce water runoff to storm drains and
natural water bodies, and promote the goals of the applicable Best Management
Practices.
3. Site Inspection; Election by Participant. Participant must either (1) conduct pre-
and post-turf removal site inspections for all Program Applications submitted to
Agreement for Participation
MWDOC Turf Removal Program
MWDOC from within the Participant's service area, or (2) provide funding to
MWDOC, as set forth in Section 3.1.3 below, for the cost of MWDOC's site
installation inspection consultant, Mission Resource Conservation District (MRCD),
to conduct both pre- and post-turf removal inspections.
By its initials below, Participant hereby elects to either:
(1) Conduct its own inspections, as described herein:
Initials Here
or
(2) Provide funding to MWDOC to conduct
inspections, as described herein:
Initials Here
3.1. If Participant elects to provide funding to MWDOC for MRCD inspection services
for the pre- and post-turf removal inspections, Participant shall be responsible
for the following activities.
3.1.1. Upon receipt of a completed application, MWDOC will contact MRCD to
request a pre-turf removal inspection. At the conclusion of the pre-turf
removal inspection, and from the results of the pre-turf removal inspection,
MWDOC will notify Participant of MWDOC's preliminary determination that
the application under consideration should be approved or denied.
Participant shall promptly review MWDOC's determination and inform
MWDOC whether it agrees or disagrees. MWDOC will work with Participant
in good faith to resolve differences of opinion regarding the status of a
particular application, but the final decision on issuing a Notice to Proceed
lies with MWDOC. Once MWDOC has made a final decision on an
application, MWDOC will issue a Notice to Proceed or a Participation Denial
Notice to the applicant.
3.1.2. Participant shall be responsible for the actual cost charged to MWDOC by
MRCD for pre- and post-turf removal inspections, which will be invoiced to
Participants on a monthly basis by MWDOC. MRCD inspection costs are
invoiced to MWDOC pursuant to a services agreement between MRCD and
MWDOC. At the time this Agreement is executed, the residential turf
removal inspection cost as charged to MWDOC by MRCD is $105 per
residential inspection. The total cost for both pre and post-turf removal
residential inspections is thus $210.00. The current commercial inspection
cost as charged to MWDOC by MRCD is approximately $165.36 per
inspection, based on an average of four (4) hours for a small commercial
site at $37.84 per hour, plus $28 per hour for inspection verification
administration. Again, two commercial inspections are required, for a total
2
Agreement for Participation
MWDOC Turf Removal Program
estimated cost of $330.72. Should the MRCD costs decrease or increase,
MWDOC will pass these changes through to Participant.
3.1.3. Inspection Funding Cap. Participant agrees to provide inspection
funding for inspections conducted by MRCD as requested by Participant, up
to $0.00. MWDOC agrees that it shall inform Participant when that cap has
been reached. At that point, Participant shall have the following options and
shall immediately inform MWDOC of its decision to: (1) elect to perform the
pre- and post-turf removal inspections, (2) increase the funding cap via letter
from Participant's General Manager, or (3) end its participation in the
Program. Selecting option #3 will not eliminate Participant's responsibility to
perform or fund pre-and post-turf removal inspections underway (in the
queue).
3.2. If Participant elects to perform the pre- and post-turf removal inspections,
Participant shall be responsible for the following activities.
3.2.1. Upon receipt of a Program Application, MWDOC shall enter the
application information into its database and issue a pre-turf removal
inspection work order to Participant. Participant shall schedule and conduct
the pre-turf removal inspection, complete the pre-turf removal work order as
provided by MWDOC with the required data and site photographs, and
establish that the applicant's proposed project and site are consistent with
the intent of the Program. The pre-turf removal inspection shall establish
that the applicant's site consists of between 250 and 10,000 square feet of
live turf being irrigated with potable water.
3.2.2. At the conclusion of the pre-turf removal inspection, Participant shall
submit the completed work order and site photographs to MWDOC. The
pre-turf removal inspection work order shall contain Participant's
recommendation to approve or deny the application. If MWDOC staff
agrees with the recommendation, it shall approve the application, designate
the site as an eligible Program turf removal project, and issue a Notice to
Proceed to the applicant, or reject the application and issue a Participation
Denial Notice to the applicant. The post-turf removal inspection work order
shall be the basis for calculating the rebate incentive.
3.2.3. If MWDOC staff disagrees with Participant's recommendation, MWDOC
will so notify Participant. Participant may renew its recommendation and
submit it to MWDOC for reconsideration, but the final decision on a Notice to
Proceed lies with MWDOC.
3.2.4. It will be the responsibility of applicant to notify MWDOC that the work has
been completed at the site. Upon notification from the applicant that the
work has been completed, MWDOC shall issue a post-turf removal work
order to Participant. Participant shall schedule and conduct the post-turf
3
Agreement for Participation
MWDOC Turf Removal Program
removal inspection, complete the post-turf removal work order as provided
by MWDOC with the required data and site photographs, and establish that
the applicant's completed project and site are consistent with the intent of
the Program.
3.3. The post-turf removal inspection, whether completed by Participant or MRCD,
shall establish the items set forth in Sections 3.3.1- 3.3.6 below. At the
conclusion of the post-turf removal inspection, MWDOC will direct its accounting
department to issue a rebate incentive check to the party listed on the Program
application within a ten (10) week period. Rebate incentive shall be based on
the square footage calculation listed on the post-turf removal work order.
3.3.1. The site's precise turf removal area in square feet as removed in
association with this Program. This shall be the basis for calculating the
amount of each site's rebate.
3.3.2. The site's turf removal area does not include any live or synthetic turf.
3.3.3. The converted area's irrigation system, if any, is a low flow system (drip,
bubblers, or low-precipitation high-efficiency rotating nozzles). If part of a
lawn is converted, the sprinkler system must be properly modified to provide
adequate coverage to the remaining lawn without spraying the converted
area.
3.3.4. All exposed soil in the converted area is covered with a 2-3" layer of
mulch, except in areas planted with creeping or rooting groundcovers.
3.3.5. Converted area is permeable to air and water. Weed barriers must be
permeable. Concrete, plastic sheeting or other impermeable surfaces do not
qualify for incentives under the Program.
3.3.6. No invasive plant species are used.
4. Option Requirements for Participants Providing Supplemental Funding For
Rebate Incentives. Participant has the option to provide supplemental funding to
customers in its service area to further incentivize participation. Supplemental
funding for rebate incentives on behalf of Participant, if any, is set forth in Table 4.1
below. If Participant has elected not to provide additional funding upon initial
execution of this Agreement, Table 4.1 below will contain "$0" funds:
TABLE 4.1 - OPTIONAL SUPPLEMENTAL FUNDING
Agency Name : YORBA LINDA WATER DISTRICT
Supplemental Funding Levels
Incentive per Square Foot/Site $1.00
Not to Exceed Funding Cap $15,000
Without formal written amendment of this Agreement, Participant (if no supplemental
funding is initially provided) may at any time during the term of the Agreement notify
MWDOC that it will begin providing supplemental funding. In addition, at any time
during the term of the Agreement, Participant may make additional supplemental
4
Agreement for Participation
MWDOC Turf Removal Program
funding available. Both changes may be accomplished by written notice to MWDOC
in the form of a letter from Participant's General Manager.
If Participant notifies MWDOC of its intent to terminate its supplemental funding, or
the maximum supplemental funding amount is exhausted, Participant will be
responsible for all supplemental funding for those applicants approved in the
Program. Once supplemental funding is exhausted, MWDOC will continue to offer
the basic incentives provided herein.
5. MWDOC's Obligations. In addition to the obligations stated above, under this
Agreement MWDOC shall be responsible to Participant for the following:
5.1. Providing a base incentive of $1 per square foot of verified removed turf on a
first come first served basis while Metropolitan funds exist during the term of this
Agreement to the eligible applicants who successfully complete the participation
process. MWDOC does not guarantee the Metropolitan funding will last the
entire term of the Agreement;
5.2. Databasing all applications received on Participant's behalf;
5.3. Ensuring that timely reports on the Program's results are prepared by MWDOC's
staff;
5.4. Developing a database of information regarding participation in the Program and
providing monthly electronic and written reports of activity to Participant. The
electronic reports will include, without limitation, Participant's customer account
number, customer name, service address, quantity of turf removed, Participant's
level of supplemental funding provided (if any), and base incentive paid;
5.5. Invoicing Participant for its supplemental funding obligation and monitoring the
number of rebate applications approved in Participant's service territory to
ensure that it is within the "Optional Supplemental Funding" as provided in Table
4.1 of this Agreement. MWDOC does not guarantee any minimum number of
rebates will be available for Participant's service area.
5.6. Invoicing Participant for Participant's obligation for inspection services as
performed by MWDOC's inspection contractor, MRCD.
5.7. Reporting to Metropolitan on a monthly basis, detailing the Program's activity
and requesting reimbursement for those activities at a rate of $1 per square foot
of removed turf.
6. Participant's Obligations. In addition to the obligations stated above, under this
Agreement Participant shall be responsible to MWDOC for the following:
6.1. Based on invoicing from MWDOC, paying MWDOC for the amount of
supplemental funding(s) expensed on its behalf within thirty (30) days of the date
of the MWDOC invoice.
6.2. Based on invoicing from MWDOC, paying MWDOC for the inspection services
MWDOC's inspection contractor, MRCD, performed for Participant.
6.3. Working with MWDOC in good faith to evaluate each site's qualifications for
participation in the Program.
s
Agreement for Participation
MWDOC Turf Removal Program
6.4. Working in an expedient manner to process all applicants through the Program.
7. Confidentiality. MWDOC agrees to maintain the confidentiality of Participant's
customer names, addresses and other information about participants in the Program
gathered in connection with the Program, and MWDOC will not cause or permit the
disclosure of such information except as necessary to carry out the Program. To the
extent MWDOC contracts with third party contractors to carry out all or any portion of
the Program, MWDOC will require such contractors to maintain the confidentiality of
such customer information.
8. Indemnification. MWDOC has designed the Program so that the applicant is solely
responsible for the manner in which the turf is removed and selection of the
landscape contractor, if any, that will remove it, and each applicant will be required
to sign a release and waiver of any claims against MWDOC and/or Participant.
MWDOC will require applicants to indemnify MWDOC and Participant against claims
arising out of the turf removal. Nevertheless, to the extent that MWDOC or
Participant or their respective staffs perform any activities in connection with the
Program, each agrees to indemnify and hold the other harmless from any and all
liability, claims, obligations, damages and suits arising out of such activities.
9. Term. This Agreement shall commence on the last date signed below and continue
until June 30, 2012 ("Program Expiration"), unless extended by the Parties.
10. Early Termination. Participant may terminate this Agreement at anytime upon
thirty (30) days' written notice to MWDOC. MWDOC may terminate this Agreement
prior to the Program Expiration date without prior notice in the event funding for the
Program is exhausted, reduced, eliminated or unavailable from any funding source,
for any reason. If MWDOC deems it necessary to terminate this Program for any
other reason, MWDOC shall give Participant thirty (30) days' written notice. In the
event of termination by either party, Participant shall be responsible for payment of
its supplemental funding contribution for all applications for which MWDOC has
issued a Notice to Proceed prior to the effective date of the termination.
[INTENTIONALLY BLANK - SIGNATURES ON NEXT PAGE]
F
Agreement for Participation
MWDOC Turf Removal Program
MUNICIPAL WATER DISTRICT OF YORBA LINDA WATER DISTRICT
ORANGE COUNTY
Kevin P. Hunt, General Manager Kenneth R. Vecchiarelli,
General Manager
Date: Date:
Approved as to Form Approved as to Form
Kidman, Behrens & Tague, LLP Kidman, Behrens & Tague, LLP
Russell G. Behrens Legal Counsel
Daniel J. Payne Date:
Legal Counsel
Date:
7
ITEM NO. 3.4
AGENDA REPORT
Meeting Date: September 9, 2011
To: Public Affairs-Communications-
Technology Committee
From: Ken Vecchiarelli, General
Manager
Presented By: Damon Micalizzi, Public
Information Officer
Prepared By: Damon Micalizzi, Public
Information Officer
Subject: National Preparedness Month
SUMMARY:
As September is National Preparedness Month, the following special message will go out to District
Customers on their September Bills.
Be Ready! September is National Preparedness Month. Are you ready in case of an emergency?
YL WD reminds you to Promise to Prepare: assemble an emergency supply kit, make your
emergency plans, stay informed, and get involved in helping your family, your business, and your
community be ready for emergencies. For more information on how to prepare, visit
www.ReadyOC.org.
ITEM NO. 3.5
AGENDA REPORT
Meeting Date: September 9, 2011
To: Public Affairs-Communications-
Technology Committee
From: Ken Vecchiarelli, General
Manager
Presented By: Art Vega, Acting IT Director Dept: Information
Technology
Reviewed by Legal: N/A
Prepared By: Art Vega, Acting IT Director CEQA Compliance: N/A
Subject: Dynamics GP Consultant Status
SUMMARY:
In discussions with the Finance Manager, HR Manager and their staff it has become evident that
more training and assistance is needed with Dynamics Great Plain's HR and Accounting Modules.
The District's Strategic Plan identifies under Operational Efficiency Initiative No. OE 1-A, which
states "Identify the Current Functionality of Existing Technology and Determine if it is Being Utilized
to Full Capacity". The additional training and identified above will provide an opportunity to more full
utilize the HR and Financial program within the District's enterprise software system.
DISCUSSION:
Mr. Tom Santoro from NeuLogics has been working with IT, Finance and Operations on Inventory.
The following items have been completed.
1. Revaluation of posted inventory items - An entry was made to correct the valuation of the
inventory.
2. Inventory items updated with accurate quantity and cost.
3. Open PO reports - staff will now be able to research why items are still open and properly
close them if needed.
4. Dictionary error issue was resolved.
5. Reconcilated the inventory subledger to the General Ledger.
6. Discontinued inventory items were deleted.
7. Unused inventory sites were deleted.
8. Recurring Journal Voucher / Journal Entry - Tom explained and trained staff how to create
these items at the batch level.
9. Tom reviewed and worked with staff to make changes to District's receiving process.
A meeting with Mr. Santoro will be setup soon to discuss the next item in Dynamics GP to work on.
ITEM NO. 3.6
AGENDA REPORT
Meeting Date: September 9, 2011 Budgeted: Yes
Total Budget: $300,000
To: Public Affairs-Communications- Cost Estimate: $248,626
Technology Committee
From: Ken Vecchiarelli, General
Manager
Job No: 200915
Presented By: Art Vega, Acting IT Director Dept: Information
Technology
Reviewed by Legal: N/A
Prepared By: Art Vega, Acting IT Director CEQA Compliance: N/A
Subject: Computerized Maintenance and Management System Project Status
SUMMARY:
On July 22, 2010, the Board authorized the General Manager to execute a Professional Services
Agreement with Westin Engineering, in the amount of $248,626, to provide Computerized
Maintenance & Management System (CMMS) software and implementation services. The software
proposed by Westin Engineering was Azteca's CityWorks software solution. The scope of work in
the professional services agreement identified 6 phases. District staff and Westin Engineering are
currently working on Phase 4 and 5 of this project.
DISCUSSION:
District IT staff assessed the status, schedule and expenditures to date with regard to the Westin
Engineering agreement. The District has paid Westin Engineering $223,553.49 (90%) of the
$248,626.00 professional services contract to date.
A group consisting of the hydrant crew and production have been using a live pilot of the CityWorks
work order system. More up to date information will be provided at the meeting.
Staff will present a demonstration of the CityWorks CMMS system.
ITEM NO. 3.7
AGENDA REPORT
Meeting Date: September 9, 2011
Reviewed by Legal: N/A
Subject: Status Report on Committee Specific Strategic Plan Initiatives
ATTACHMENTS:
Name: Description: Type:
Strategic Plan Tracking- PACT.xlsx PACT Strategic Plan Matrix Backup Material
Strategic Plan Initiatives Status Report
Public Affairs - Communication - Technology Committee
Strategies
Start Date
Completion
Lead Party
Jul 2011 Progress
Aug 2011 Progress
Sep 2011 Progress
Date
OE 1: O timize Use of Existin Technologies
Dynamics GP:
Dynamics GP: Finishing
Finished with
PSA with NeuLogics for
Inventory.
Identify the Current
Functionality of
Dynamics GP: Reconciling District's PSA and
training and
Network Fleet:
NeuLogics MSA for training and configuration
configuration changes to
Discussed at Managers
Existing Technology
IT Director/ EPIC
OE 1 -A
and Determine if it is
Jul -11
Sep -11
Committee
changes to Dynamics GP Software.
Dynamics GP Software.
meeting: HR will
Network Fleet: Discussion will be held at next
Network Fleet:
discuss with
Being Utilized to Full
Managers Meeting on 8/02
Discussion will be held at
bargaining unit
Capacity
next Managers Meeting
regarding adding more
on 8/02
users. Will be assigned
to EPIC
Evaluate How Each
OE 1 -13
Department Might
Sep -11
Dec -11
EPIC Committee/
EPIC Discussed initially
On Agenda for 9/ 13
Make Further Use of
Executive Staff
at 7/28 Meeting
Existing Technology
CP 1: Increase Brand Recognition within the Communi
Townsend Public
Enhance Resources
2011/ 12 Budget Passed. Initial outreach to
Intern Policy being
Affairs Hired by Board
for Public Information
Public Information
evaluated and creating
CP 1 -A
Jul -11
Dec -11
Chapman University for Interns has been
on 8/25. Staff working
& Governmental
Officer
made.
job descriptions for
with Chapman for
Affairs Division
internships.
intern recruitment.
Draft Document is
Develop a Public
nearing completion.
Public Information
Document is being
CP 1 -13
Relations Master Plan
Jul -11
Jun -12
Officer
Draft Document is underway.
Drafted.
Public Affairs
with Measurable Goals
Workshop to be
scheduled in Nov./ Dec.
Effectively Use Broad
Website makeover underway, social media
Website Committee
CP 1 -E
Spectrum
On -going
On -going
Public Information
sites have been set up and will be utilized
formed/ Compensation
Ongoing.
Communication
Officer
more.
Transparency Tab Added.
Opportunities
CP 2: Increase Public Awareness of Water and Wastewater Related Issues
Develop and Expand a
Public Information
Working with Discovery Science Center to
2011 Bottled Water Label
2011 Bottled Water
CP 2 -13
Youth Education
Jul -11
On -going
Officer
enhance their School Education Program in
Contest Underway.
Label Contest
Program
YLWD. - Bottled Water Label Contest.
Underway.
ITEM NO. 3.8
AGENDA REPORT
Meeting Date: September 9, 2011
To: Public Affairs-Communications-
Technology Committee
From: Ken Vecchiarelli, General
Manager
Dept: Administration/Public
Affairs
Subject: Public Affairs and Legislative Affairs Board Workshop
SUMMARY:
At the Board Meeting on August 25, 2011, the Board of Directors approved a Professional Services
Agreement with Townsend Public Affairs to provide legislative advocacy services on behalf of the
District. The contract was awarded by a three-two vote with concerns expressed that the Board
should have a workshop to discuss and establish set goals and milestone objectives for increased
public affairs and legislative affairs efforts.
DISCUSSION:
The Committee will discuss key points to include in an agenda and consider dates for a Board
Workshop.