HomeMy WebLinkAbout2013-05-22 - Public Affairs-Communications-Technology Committee Meeting Minutes1
MINUTES OF THE
YORBA LINDA WATER DISTRICT
PUBLIC AFFAIRS-COMMUNICATIONS-TECHNOLOGY COMMITTEE MEETING
Wednesday, May 22, 20133:00 p.m.
1717 E Miraloma Ave, Placentia CA 92870
1. CALL TO ORDER
The May 22, 2013 meeting of the Yorba Linda Water District’s Public Affairs-
Communications-Technology Committee was called to order by Director
Beverage at 3:00p.m. The meeting was held in the Admin Conference Room at
the District’s Administration Building located at 1717 East Miraloma Avenue in
Placentia, California 92870.
2. ROLL CALL
COMMITTEE STAFF
Director Michael J. Beverage, Chair Steve Conklin, Acting General Mgr
Director Ric Collett Damon Micalizzi, Public Info Officer
Cody Peterson, Public Affairs Intern
3. PUBLIC COMMENTS
None.
4. DISCUSSION ITEMS
4.1. Promotional Items for FY 2013/14 (Verbal Report)
The Committee reviewed options for promotional items and approved
staff’s recommendation to scale back on various items for the next fiscal
year.
4.2. Options for Water Education for FY 2013/14 (Verbal Report)
Mr. Micalizzi updated the Committee on options for water education based
on the District’s budget for this year. The Committee opted to focus on an
enhanced program for 3rd, 4th, and 5th grade water education throughout
the District rather than a more generic program for grades K-5.
4.3. Draft Summer Newsletter Content
Mr. Micalizzi presented the draft newsletter content to the Committee for
review and approval. With minor edits and suggestions the Committee
approved content for the newsletter. A final draft of the newsletter will be
presented to the Committee at the next meeting.
4.4. YLWD.com Review and Social Media Analytics Report (To be provided at
the meeting.)
Mr. Peterson presented the Committee with a detailed analytics report for
the District’s website, demonstrating the new capabilities of Google
Analytics which will be used to optimize the site.
2
4.5. Future Agenda Items and Staff Tasks
None.
5. ADJOURNMENT
5.1. The meeting was adjourned at 4:45 p.m. The next Public Affairs-
Communications-Technology Committee meeting is scheduled to be held
Monday, June 3, 2013 at 4:00 p.m.