HomeMy WebLinkAbout2014-02-03 - Public Affairs-Communications-Technology Committee Meeting Agenda Packet
AGENDA
YORBA LINDA WATER DISTRICT
PUB AFFAIRS-COMMUNICATIONS-TECH COMMITTEE MEETING
Monday, February 3, 2014, 12:00 PM
1717 E Miraloma Ave, Placentia CA 92870
1. CALL TO ORDER
2. ROLL CALL
COMMITTEE
Director Ric Collett, Chair
Director Phil Hawkins
STAFF
Steve Conklin, Acting General Manager
Art Vega, Acting IT Manager
Damon Micalizzi, Public Information Officer
3. PUBLIC COMMENTS
Any individual wishing to address the committee is requested to identify themselves and state the matter on
which they wish to comment. If the matter is on this agenda, the committee Chair will recognize the individual for
their comment when the item is considered. No action will be taken on matters not listed on this agenda.
Comments are limited to matters of public interest and matters within the jurisdiction of the Water District.
Comments are limited to five minutes.
4. DISCUSSION ITEMS
This portion of the agenda is for matters such as technical presentations, drafts of proposed policies, or similar
items for which staff is seeking the advice and counsel of the Committee members. This portion of the agenda
may also include items for information only.
4.1. Phase 3 of Storage Solution and Recovery Plan Outline: Archiving (Verbal Report)
4.2. Network Improvements & Replacements Project Status (Verbal Report)
4.3. Drought Public Outreach & Education - Present Status of Water Supply
4.4. Status of Bottled Water Label Contest (Verbal Report)
4.5. Bottled Water Options
4.6. YLWD History Wall Display (Verbal Report)
4.7. Status of Current Public Outreach Activities
4.8. Future Outreach and Press Relations (Verbal Report)
4.9. Future Agenda Items and Staff Tasks
5. ADJOURNMENT
5.1. The next Public Affairs-Communications-Technology Committee meeting is scheduled to
be held Monday, March 3, 2014 at 4:00 p.m.
Items Distributed to the Committee Less Than 72 Hours Prior to the Meeting
Pursuant to Government Code section 54957.5, non-exempt public records that relate to open session agenda items
and are distributed to a majority of the Committee less than seventy-two (72) hours prior to the meeting will be available
for public inspection in the lobby of the District’s business office located at 1717 E. Miraloma Avenue, Placentia, CA
92870, during regular business hours. When practical, these public records will also be made available on the District’s
internet website accessible at http://www.ylwd.com/.
Accommodations for the Disabled
Any person may make a request for a disability-related modification or accommodation needed for that person to be
able to participate in the public meeting by telephoning the Executive Secretary at 714-701-3020, or writing to Yorba
Linda Water District, P.O. Box 309, Yorba Linda, CA 92885-0309. Requests must specify the nature of the disability and
the type of accommodation requested. A telephone number or other contact information should be included so the
District staff may discuss appropriate arrangements. Persons requesting a disability-related accommodation should
make the request with adequate time before the meeting for the District to provide the requested accommodation.
ITEM NO. 4.3
AGENDA REPORT
Meeting Date: February 3, 2014
To:Public Affairs-Communications-
Technology Committee
From:Steve Conklin, Acting General
Manager
Prepared By:Damon Micalizzi, Public
Information Officer
Subject:Drought Public Outreach & Education - Present Status of Water Supply
SUMMARY:
With the Governor's recent Drought Declaration, the Water Conservation Message is being
amplified across the state. However, in Southern California presently, Metropolitan's service area
has more water in storage than the rest of the state. While water use efficiency is a constant theme,
up for discussion is YLWD's public communications plan and messaging to address the drought.
ATTACHMENTS:
Name:Description:Type:
01-17-14_Governor_Brown_Declares_Drought-
_FINAL.pdf Drought PR MWDOC Backup Material
Key_Messages_in_2014-_DRAFT.docx MWDOC Key Messages Backup Material
NEWS RELEASE
FOR IMMEDIATE RELEASE
Contacts:
Darcy M. Burk: dburke@mwdoc.com; (714) 593-5014 (office) or (951) 634-9019 (cell)
Jessica H. Ouwerkerk: jouwerkerk@mwdoc.com; (714) 593-5029 (office) or (949) 274-6492 (cell)
ORANGE COUNTY WATER PROVIDERS CALL FOR
ENHANCED WATER USE EFFICIENCY EFFORTS FOLLOWING
GOVERNOR BROWN’S DROUGHT DECLARATION
Fountain Valley, CA (January 17, 2014) – Today, Governor Brown officially declared a drought
emergency in the state of California amidst declining reservoir levels and historically low amounts of
rainfall. Orange County water providers are concerned about the continuing dry conditions throughout
the State and are closely monitoring water supplies, but at this time local residents and businesses face no
immediate danger of supply interruptions. However, this is a serious situation statewide, and we ask that
everyone assess their current water usage and make simple changes to ensure our water supplies are
being used as efficiently as possible.
“While we can’t predict how much rain Mother Nature will bring us this year, Orange County water
providers have invested heavily in water reliability projects to prepare for a situation like this,” remarked
Joan Finnegan, MWDOC Board President. “Continuing to invest in key water reliability projects like the
water conveyance facilities proposed in the Bay Delta Conservation Plan as well as local projects will
ensure our water supplies remain reliable in the long-run.”
Prior local investments in storage, water use efficiency, groundwater management, and water
recycling are all helping Orange County water providers deal with the historic dry conditions. Orange
County is a worldwide leader in water recycling with renowned projects including the Groundwater
Replenishment System, the world’s largest water purification system for potable reuse. Additional water
recycling projects are currently underway throughout Orange County to ensure water supply reliability
and reduce dependence on imported supplies. Orange County is also a long-time leader in water use
efficiency, having piloted and implemented a wide variety of innovative projects and programs that save
more than 21 million gallons of water per day.
While Orange County is presently in a good position in terms of its water
supplies, we continue to encourage residents and businesses to use water as
efficiently as possible year-round. Residents have done a great job of being water
efficient inside their homes, but there is still water savings potential outside the
home, where nearly 50% of our water use occurs. Residents are encouraged to
replace grass with California Friendly plants that require less water, install rotating
(Continues…)
18700 Ward Street, Fountain Valley, CA 92708 (714) 963-3058 www.mwdoc.com
DROUGHT DECLARATION….
2-2-2
sprinkler nozzles and a smart irrigation controller that gives plants the appropriate amount of water, and
repair leaks inside and outside the home. Governor Brown has asked that everyone reduce their water
usage by 20%, and water-saving tips to help you be more efficient can be found at www.mwdoc.com/wue.
###
The Municipal Water District of Orange County is a water resource management and
planning agency dedicated to ensuring supply and system reliability
for the 2.2 million residents we serve through our 28 member agencies.
Street Address: 18700 Ward Street, Fountain Valley CA 92708
Phone Number: (714) 963-3058 Website: www.mwdoc.com
Key Messages in 2014
Drought
1. 2013 was the driest year on record and as the dry conditions continue, some regions
throughout the state are being impacted severely.
2. Governor Brown recently declared a drought emergency in the state of California and asked
that everyone voluntary reduce their water use by 20%.
3. Southern California water providers have planned for dry periods like this, and as a result
our reservoirs are currently near full.
a. Over the past 20 years, we have invested more than $5 billion in water storage and
infrastructure improvements that will sustain us during these dry conditions.
b. During “wet” years, water providers purchase extra water supplies and store it for
use during “dry” periods, like the present.
c. We have also made significant investments in water recycling, water use efficiency,
and groundwater storage programs to ensure a reliable water supply for the region.
4. We’re okay today because we invested yesterday, and we’ll be okay tomorrow if we
continue investing today.
a. By continuing to invest in key water reliability projects, like the water conveyance
facilities proposed in the Bay Delta Conservation Plan as well as local projects, we
can ensure our water supplies remain reliable in the future.
5. There is no immediate danger of water supply interruptions here in Orange County, but the
dry conditions may persist for some time, so we ask that everyone be as efficient as possible
in their water use.
a. Residents and businesses are asked to assess their current water usage and make
simple changes to reduce their water use.
b. We offer a variety of water use efficiency programs and rebates to help you reduce
your water use. Please visit www.mwdoc.com/wue for info.
6. We are concerned about the continuing dry conditions throughout the state and we will
continue to closely monitor our water supplies.
7. We do not anticipate that any mandatory water restrictions will be imposed in Orange
County this year, but please check with your local water provider for additional information.
BDCP
1. Southern California is a semi-arid region, and more than half of our water supply must be
imported from other areas.
2. Nearly half of Orange County’s imported water supply comes from the Sacramento-San
Joaquin Bay Delta.
a. Environmental issues and pumping restrictions are reducing our water supplies from
the Bay Delta.
i. In 2013 alone, pumping restrictions reduced Southern California’s water
supply by nearly 300,000 acre-feet – enough water for nearly 750,000
households for a year.
3. The Delta’s water conveyance system is broken and in desperate need of repair.
a. The fragile levees that transport our drinking water supplies are highly vulnerable to
failure due to earthquakes and other natural disasters.
4. The Bay Delta Conservation Plan is a comprehensive plan that would repair the Delta
through the co-equal goals of restoring vital habitats and ensuring reliable water deliveries.
a. The Plan is the result of more than seven years of collaboration, scientific analysis,
policy review and public input to address the Delta’s ecosystem and water
management challenges.
5. The success of the Bay Delta Conservation is critical to ensuring a reliable water supply for
Southern California.
a. Without the Bay Delta Conservation Plan, Southern California could lose up to one
third of its water supply from the Delta.
6. The Bay Delta Conservation Plan is currently in a 120-day comment period, which ends April
14, 2014.
a. You are encouraged to participate in a public hearing or provide written comments.
For details please visit www.baydeltaconservationplan.com.
b. You can show your support for the Bay Delta Conservation Plan by writing to
Governor Brown and by engaging in conversation with your friends and neighbors
about the importance of the plan.
Water Supply Reliability
1. Orange County gets its drinking water supplies from a variety of sources, including: the
Sacramento-San Joaquin Bay Delta, the Colorado River, local groundwater supplies, water
recycling, and water use efficiency.
a. Over the past 20 years, Orange County has diversified its water resources portfolio
to reduce dependence on imported water supplies and develop new local water
supplies.
2. Local water providers have invested heavily in water recycling and water use efficiency.
a. Orange County is a worldwide leader in water recycling with renowned projects
including the Groundwater Replenishment System, the world’s largest water
purification system for potable reuse.
b. Orange County is also a longtime leader in water use efficiency, having piloted and
implemented a wide variety of innovative programs that save more than 21 million
gallons of water per day.
3. We are currently studying the costs and benefits of ocean water desalination as a local,
drought-proof water supply.
a. Two projects are being studied: the 15-million gallon per day Doheny Ocean
Desalination Project proposed by MWDOC and its Project Partners; and the 50-
million gallon per day Huntington Beach Seawater Desalination Facility proposed by
Poseidon Resources.
4. In order to ensure a reliable water supply for Orange County, we are working to promote
passage of the Bay Delta Conservation Plan while also exploring new water supply projects,
like water recycling and ocean desalination.
a. It is also critical that everyone use water as efficiently as possible year-round and
eliminate water waste.
5. A reliable water supply is critical to California’s economy.
a. Businesses cannot manufacture goods without water, and farmers cannot grow
crops without water.
Water Use Efficiency
1. Orange County is known and respected throughout the state for its innovative and
collaborative approach to developing award-winning programs that target all water users.
2. MWDOC and its member agencies offer a wide variety of water use efficiency programs and
rebates to assist residents, businesses, and institutions in reducing their water use.
a. For information on water use efficiency programs, rebates, and water-saving tips,
please visit www.mwdoc.com/wue.
3. To date, Orange County’s water use efficiency programs have saved nearly 300,000 acre-
feet of water through programs such as high efficiency clothes washer rebates, turf
removal, and home water surveys.
4. Residents have done a great job being water efficient inside their homes, but there is still
water savings potential outside the home, where nearly 50% of our water use occurs.
a. Residents are encouraged to replace grass with California Friendly plants that
require less water, install rotating sprinkler nozzles and a “smart” sprinkler times
that gives plants the appropriate amount of water, and repair leaks inside and
outside the home.
5. It is important that we use water wisely in order to protect the long-term interest of all
living things, including plants, animals, and people.
6. MWDOC recently completed and adopted a Master Plan that outlines Orange County’s
efforts to pursue cost-effective water use efficiency activities that will reduce per capita
water use by at least 20 percent by 2020.
a. The Master Plan was developed in collaboration with numerous stakeholder groups,
and it is estimated to save about 44,000 acre-feet of water over the lifetime of the
measures.
Value of Water Comm. Plan
1. Water has been known as the “silent service” for too long. Every day residents turn on the
tap without knowing all that goes into providing a safe, reliable water supply.
a. We must transform the public’s perception of the value of water in order to build
support for investments in water infrastructure and reliability projects.
b. A higher perception of the value of water can lead to more efficient water use
behaviors, earlier adoption of water efficient technologies, and transition towards
more climate appropriate landscapes.
2. Water is our most precious natural resource; it must be used very wisely every day.
3. A reliable water service contributes significantly to a healthy economy and provides
thousands of jobs throughout the state.
4. When water works, it delivers more than water; it delivers sustainable energy, jobs, and
drinking water.
5. In a recent public opinion survey, Orange County residents cited water as the best value for
the service provided among all utilities.
ITEM NO. 4.5
AGENDA REPORT
Meeting Date: February 3, 2014
To:Public Affairs-Communications-
Technology Committee
From:Steve Conklin, Acting General
Manager
Subject:Bottled Water Options
SUMMARY:
As the District prepares to order this year's supply of bottled water the following considerations are
to be made.
Bottle Size -12 or 16 oz
Caps - Twist or Squirt
Amount of bottled water to order.
ITEM NO. 4.7
AGENDA REPORT
Meeting Date: February 3, 2014
Subject:Status of Current Public Outreach Activities
ATTACHMENTS:
Name:Description:Type:
Public_Outreach_Activities_FY_13.14.xlsx Public Outreach Activities Backup Material
PUBLIC OUTREACH ACTIVITIES AND DONATIONS FY 2013/14
Date
Business
Bottles
Sport Bottles
Pencils
Droplets
Bags
Water Truck /Staff Presence
07/03/13
Y.L.H.S. Boys Basketball Picnic Kickoff
168
0
0
0
0
N/A
07/11/13
Geneological Society of N.O.C. Annual Seminar
120
0
0
0
0
N/A
07/11/13
TOPSOCCER FEST
408
0
0
0
0
N/A
07/18/13
Yorba Linda Boy Scouts
504
0
0
0
0
N/A
07/22/13
El Dorado H.S. Quarterback Club Golf Classic
168
0
0
0
0
N/A
07/25/13
East Lake Eagle Rays Swim Along
120
0
0
0
0
N/A
08/02/13
Relay For Life
2000
1,500
0
0
0
YES
08/08/13
Cal State Fullerton Ruby Geontology Center Open House
504
0
01
0
0
N/A
08/08/13
YL Girl Scouts Camp at the Club House
216
0
0
0
0
N/A
08/14/13
Esperanza Men's Cross Country's Ryan M. Bousquet Memorial 5k
264
0
0
0
0
N/A
08/22/13
iCureMelanoma 5k
1200
500
0
0
0
YES
08/22/13
Esperanza H.S. Women's Volleyball Program
240
0
0
0
0
N/A
08/28/13
YL Pop Warner Cowboys Cookout
216
0
0
0
0
N/A
08/29/13
Chelsea Soccer Club Champions Cup Tournament
96
0
0
0
0
N/A
09/04/13
YL Pop Warner Jets Cookout
288
0
0
0
0
N/A
09/05/13
Tee It Up For The Troops
216
0
0
0
0
N/A
09/05/13
Ocf- Greatest Camp on Earth
240
0
0
0
0
N/A
09/11/13
YL Pop Warner Longhorns Cookout
312
0
01
0
0
N/A
09/12/13
California Performance Runners' OC Youth Cross Country Meet
264
0
0
0
0
N/A
09/12/13
National League of Young Men Meeting
72
0
0
0
0
N/A
09/12/13
Esperanza Cheer & Song's Cheer Clinic
168
0
0
0
0
N/A
09/18/13
YL Pop Warner Cook Off
288
0
0
0
0
N/A
09/19/13
Boys & Girls Club Golf Invitational
168
0
0
0
0
N/A
09/19/13
YMCA's Annual Crab Feast & Auction Under the Stars
504
0
0
0
01
N/A
09/19/13
City of Yorba Linda's Kid's Community Swapmeet
312
0
0
0
0
N/A
09/22/13
Costco Health and Business Expo
744
0
400
500
0
YES
09/26/13
East Lake Village Comm. Assoc. Wine & Boots
96
0
0
0
0
N/A
09/26/13
Elite Aquatics Sports Team's Back to School Swim Meet
408
0
0
0
0
N/A
09/26/13
Girl Scouts of OC Recruitment Night
120
0
0
0
0
N/A
09/26/13
St. Joseph Church's Confirmation Youth Retreat
216
0
0
0
0
N/A
09/26/13
YL Pop Warner's JMM Cowboys Cookout
288
0
0
0
0
N/A
09/26/13
PYLUSD Valadez Academy's Read for the Record
600
0
0
0
0
N/A
09/26/13
Friends Church Elija Jay Memorial Golf Tourn.
216
0
0
0
0
N/A
10/03/13
Girl Scouts Welcome Back Dance Party
1 8161
0
0
0
01
N/A
YLWD PUBLIC AFFAIRS
PUBLIC OUTREACH ACTIVITIES AND DONATIONS FY 2013/14
10/03/13
City of Yorba Linda CERT Training
240
0
0
0
0
NA
10/05/13
Chamber Chilli Cook Off & Car Show
1056
0
600
700
700
YES
10/10/13
Fullerton Rangers Car Wash
168
0
0
0
0
N/A
10/10/13
YL Pop Warner Jaguar's Cookout Night
312
0
0
0
0
NA
10/10/13
National League of Young Men Mother's Meeting
72
0
01
0
0
NA
10/12/13
City of Placentia Heritage Festival
3100
YES
10/17/13
St. Francis of Assisi's Tricks, Treats, and Tacos
600
0
0
0
0
N/A
10/17/13
Rose Drive PTA's Jog -a -thon
600
0
0
0
0
N/A
10/17/13
Linda Vista PTA Harvest Festival
504
0
0
0
0
N/A
10/17/13
Esperanza H.S. Cheer and Song Booster's Annual Cheer Showcase
216
0
0
0
0
N/A
10/17/13
El Dorado H.S. Fallen Heroes Memorial Project
312
0
0
0
0
N/A
10/21/13
OCSD Drug Use Is Life Abuse Golf Tornament
480
100
10/23/13
Fairmont Elementary Jog -a -thon
984
0
0
0
0
N/A
10/23/13
Esperanza H.S. Cheer and Song Booster's Haunted Maze
120
0
0
0
0
N/A
10/23/13
Mabel Paine PTA Jog -a -thon
528
0
0
0
0
N/A
10/24/13
City of YL Parks & Rec. Dept. Senior Health and Resource Fair
504
0
0
0
0
N/A
10/24/13
Lakeview Elementary Jog -a -thon
600
0
0
0
0
N/A
10/24/13
Littlest Angel Guild
288
0
0
0
0
N/A
10/24/13
St. Martin de Porres Catholic Church's Trunk or Treat
456
0
0
0
0
N/A
10/29/13
Travis Ranch Elementary Jog -a -thon
672
0
0
0
0
N/A
10/30/13
Linda Vista Elementary Annual Jog -a -thon
576
0
0
0
0
N/A
10/31/13
Ovarian Cancer Orange County Alliance's Bingo Fundraiser
168
0
0
0
0
N/A
11/06/13
Travis Ranch Colorguard and Band's Band Pageant
120
0
0
0
0
N/A
11/07/13
Fairmont Elementary PTA Principal Luncheon
120
0
0
0
0
N/A
11/07/13
El Dorado Band and Colorguard Quartermania
120
0
0
0
0
N/A
11/07/13
Esperanza H.S. Men's Basketball Program
360
0
0
0
0
N/A
11/07/13
Y.L. Fiesta Days Foundation's 5k Red Shirt Run
192
0
0
0
0
N/A
11/14/13
Kraemer Middle School
552
0
0
0
0
N/A
11/14/13
Y.L. High School's Football Banquet
216
0
0
0
0
N/A
11/14/13
Church of Jesus Christ of Latter Day Saints' Emergency Prep Fair
312
0
0
0
0
N/A
11/21/13
El Dorado High School Freshman Football's Year -End Banquet
216
0
0
0
0
N/A
12/05/13
Fairmont Elementary PTA Principal Luncheon
120
0
0
0
0
N/A
01/09/13
Y.L.H.S. Baseball Boosters Golf Tournament
120
0
0
0
0
N/A
01/09/13
Kane Events Honkers Motivaitonal Marathon
264
0
0
0
0
N/A
01/09/13
Esperanza HS Cross Country Team's End of Season Banquet
168
0
0
0
0
N/A
YLWD PUBLIC AFFAIRS
PUBLIC OUTREACH ACTIVITIES AND DONATIONS FY 2013/14
01/23/13
El Modena High School Baseball Boosters Club
288
0
0
0
0
N/A
01/23/13
Valencia High School Ti -Gears Robotics Team
240
0
0
0
0
N/A
01/23/14
CPRunners' Yorba Linda Distance Carnival
312
0
0
0
0
N/A
01/31/14
Placentia Pony Baseball's Placentia Pony Golf Tournament
312
0
0
0
0
N/A
02/13/13
IVan Buren Elementary Jog- a -thon
1 7201
01
01
01
01
N/A
TOTALS 26768 5200 1000 1200 700
YLWD PUBLIC AFFAIRS